Heart of Darkness is following me

I have mentioned before how I have tried several times to read "heart of darkness", without any success. And I mentioned that I am pursued by that book.
Just to show that I am not exaggerating and that mentions of this books come up all the time:

Yesterday in the plane I started "The Last Elephant" by Jeremy Gavron and at p. 17 I read: "The ivory trade was the subject of Joseph Conrad's Heart of Darkness......"

Today as I am "catching up" with the blogs I follow I found a mention of it in this blog: "Of course, there is a long history of tropes of darkness in connection with Africa – the “dark continent”, “heart of darkness” and so on".

See, I am not imagining it. I am pursued by this book!